MEDIA

The Economist

A change in how people consume contemporary art is under way

Publiziert in The Economist, Apr 17, 2021

Across all four walls of a vast hall, Vincent van Gogh’s blue irises begin to sway. They bloom gently at first, then more violently, as the music builds to a crashing crescendo. Visitors to “Immersive Van Gogh” (pictured), now showing at a former music venue in San Francisco, sit or stand in socially distant circles on the floor, their bodies bathed in the glow of these animated laser projections. (Except from the text)

The Economist