Demi Voo Beach by teamLab

teamLab, 2013, Digital Signage

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Demi Voo Beach by teamLab

teamLab, 2013, Digital Signage

Content for in-store promotions that used a 60 inch touch panel display. With the theme of "a beach in outer-space" to match the image of the products for sale during the campaign period, 3D was used to express a space with depth.

When characters moving around within the space were touched, discount coupons and product images were randomly displayed, or the characters would perform some action. By taking a photo of a discount coupon using a mobile phone and showing it to the staff, customers could receive a discount of up to 30% off.