Saudi Arabia pushes soft power by launching new teamLab digital art museum in Jeddah
Featured on The Art Newspaper, 2020/09/14
The multimedia collective teamLab will launch a new digital art museum in Jeddah, Saudi Arabia, by 2023 called teamLab Borderless Jeddah. The Tokyo-based technology group, known for producing crowdpleasing immersive experiences awash with virtual waterfalls and flowers, has entered into a ten-year agreement with the Saudi Ministry of Culture to develop works for the planned museum. (Excerpt from the text)The Art Newspaper