DLabHook is an interactive hook.
Items are linked via a sensor that is installed in the hook and when a customer picks up the hook coordinated images and videos, or an item’s design concept, features, explanation of materials etc, additional information is displayed on monitors in the store.
teamLab has created and managed a number of fashion and e-commerce projects. In In the world of fashion e-commerce, rather than one stand alone photo, coordinated photos overwhelming increase sales. Even the space of the store can be coordinated visually and through adding information an item can be shown to be more appealing.
Considering the concept, “New Value in Behaviour”, when you take something into your hand, the subconscious movement is the result of an action of wanting to know more about the item. The teamLabhook acts as an interface that provides additional information as a result of this action.
It is advantageous to place as many products on display in a store as possible, but it becomes difficult to organize VMD (visual merchandising) attractively when we try to show the maximum number of items in a limited space. Up till now, mannequins have been the basic source of expression, but they take up valuable space and are static and limited in their use. With teamLabhook the shop walls can be used to display images on monitors or using projectors, saving space, increasing the potential for expressive power and dramatically enhancing the shopping environment.