MEDIA

The Art Newspaper

Superblue experiential art centre to launch in Miami this December

Featured on The Art Newspaper, 2020/08/04

A new art centre known as Superblue will open in Miami this December. But the commercial art venture will not sell paintings or sculptures. Instead, the enterprise—which started as an initiative of the mega gallery Pace—will generate revenue through ticket sales and be dedicated to immersive, experiential works of art, created at the point where technology and contemporary art coincide. (Excerpt from the text)

The Art Newspaper