START Fair Showcases New and Emerging Art at Saatchi

Verscheen in BLOUIN ART INFO op Sep 13, 2015

START Fair Showcases New and Emerging Art at Saatchi

START is now in its second year and adds to London’s burgeoning art fairs with several unique selling points.

It aims particularly at emerging artists and new art scenes from around the world.

There have been lines of people waiting to get in, both because of the quality of the art and the location at the Saatchi Gallery.

While there must be a question on how many more fairs the British capital can take, all competing for collectors’ attention and casual browsers, this one is attracting the curious at least and is spread across all three floors of the gallery.

START also featured curatorial projects to complement the art fair.

Chim↑Pom, winners of the 2015 Prudential Eye Awards, presented its first solo exhibition in London. The Japanese collective makes work that is socially and politically engaged and has recently shown at P.S.1 in New York. A second Japanese collective, teamLab, which was shortlisted for the Prudential Eye Awards, presented an immersive installation that fused art and new technologies.

The event, presented by Prudential featured galleries from cities as diverse as London, Seoul, Cape Town, Colombo, Hanoi, New York, Hong Kong, Budapest, Paris and Bogota to name a few.

Among the talks and presentations, Erdmann Contemporary of Cape Town launched a new book, “120 Days of Sodom” by Manfred Zylla, available in a limited edition for prices of £50 each.