Pace Gallery ‘Pondering’ Further Experimentation with Admission Prices to Experiential Art Shows

Verscheen in ARTNEWS op Feb 27, 2019

Although they sell their wares for often eye-popping prices, art galleries have become known for admission-free accessibility. Collectors may pay a premium to cart off a painting, but the general public can walk in and take a look without laying out a penny. But immersive digital art “experiences” have recently called that model into question, and Pace Gallery, which has ten locations in seven cities around the world, has recently experimented with charging admission for certain shows in Palo Alto, California, and Beijing. （Excerpt from the text）
ARTNEWS

2019.2.27