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SHISEIDO plays with travellers' senses with 'breathing' trees at Jewel

Featured on MARKETING, 2019/05/16

SHISEIDO Travel Retail has introduced a rather different beauty experience with the “S E N S E” art installation at Jewel Changi Airport in Singapore.
The art installation is found at the SHISEIDO FOREST VALLEY’s West Trail, and is a collaboration between SHISEIDO and teamLab, a Tokyo-based interdisciplinary art collective. “A dynamic harmony of logic and feeling, the material and spiritual, S E N S E is the result of diverse minds coming together, uniting scientists, researchers, composers and artists to create an experience of scent to create calm; an experience of sound to create peace; an experience of sight to create serenity; an experience of touch to create harmony,” said SHISEIDO in a press statement.(Excerpt from the text)

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